Designing the department store : display and retail at the turn of the twentieth century / by: Emily M. Orr.

Includes bibliographical references.

Acknowledgements -- List of Illustrations -- Introduction: Where Metal and Classics Meet, K. F. B. Fletcher (Louisiana State University, USA) and O. Umurhan (University of New Mexico, USA) -- 1. Vergil's Aeneid and Nationalism in Italian Metal, K. F. B. Fletcher (Louisiana State University, USA) -- 2. Eternal Defiance: Celtic Identity and the Classical Past in Heavy Metal, Matthew Taylor (Beloit College, USA) -- 3. Screaming Ancient Greek Hymns: The Case of Kawir and the Greek Black Metal Scene, Christodoulos Apergis (National and Kapodistrian University of Athens, Greece) -- 4. Cassandra's Plight: Gender, Genre, and Historical Concepts of Femininity in Goth and Power Metal, Linnea Åshede (University of Gothenburg, Sweden) and Anna Foka, Sweden) -- 5. Heavy Metal Dido: Heimdall's "Ballad of the Queen", Lissa Crofton-Sleigh (Santa Clara University, USA) -- 6. A Metal monstrum: Ex Deo's Caligula, Iker Magro-Martínez (University of the Basque Country, Spain) -- 7. Occult and Pulp Visions of Greece and Rome in Heavy Metal, Jared Secord (Washington State University, USA) -- 8. "When the Land was Milk and Honey and Magic was Strong and True": Edward Said, Ancient Egypt, and Heavy Metal, Leire Olabarria (University of Oxford, UK) -- 9. Coda: Some Trends in Metal's Use of Classical Antiquity, Osman Umurhan (University of New Mexico, USA) -- Bibliography -- IndexIntroduction -- Geographical and Historical Context -- Contributing to the History of the Department Store -- -- Chapter One: Retail Architecture -- The Visibility of Constructionand Renovation -- The Changeable Design of the Storefront -- Architectural Display as Competition -- Technical Scope as a Show Feature -- -- Chapter Two: Window Display -- Professional Development -- Making Window Displays -- Stocky Style -- Draping Techniques and the Female Gaze -- Sculptural Style -- Machinery of Display -- The Unit Principle -- -- Chapter Three: The Shopfitting Industry -- Silent Salesmanship -- Science of Shopkeeping -- The Shopfitting Industry and Exhibition Culture -- From Density to Openness -- -- Chapter Four: The Department Store Interior -- Seasonality -- A Great Decoration Event -- Virtual Travel via Display -- The Model Room: An Interior of Interiors -- Professional Development -- -- Conclusion -- The Modern Displayman -- In Summary.

"The book builds an original argument for the department store as a significant site of design production, and therefore offers an alternative interpretation to the mainstream focus on consumption within retail history. Emily M. Orr presents a fresh perspective on the rise of modern urban consumer culture, of which the department store was a key feature. By investigating the production processes of display as well as fascinating information about display-making's tools and technologies, the skills of the displayman and the meaning and context of design decisions which shaped the final visual effect are revealed. In addition, the book identifies and isolates 'display' as a distinct moment in the life of the commodity, and understands it as an influential channel of mediation in the shopping experience. The assembly and interpretation of a diverse range of previously unexplored primary resources and archives yields fascinating new evidence, showing how display achieved an agency which transformed everyday objects into commodities and made consumers out of passersby"-- Provided by publisher.

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