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When clothes become fashion : design and innovation systems / Ingrid Loschek ; translated into English by Lucinda Rennison.

By: Contributor(s): Material type: TextTextLanguage: English Original language: German Publisher: Oxford : Berg Publishers, 2010Edition: First editionDescription: 1 online resource (256 pages) : illustrationsContent type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781847883681
  • 1847883680
Uniform titles:
  • Wann is Mode? English
Subject(s): Online resources:
Contents:
Introduction -- Part I. Fashion Theory ; 1. Does Fashion Need a Theory? ; 2. Textiles as Material ; 3. Clothes as Form ; 4. Fashion as System -- Part II. Invention and Innovation ; 5. When is Invention? ; 6. When is Creativity? -- Part III. When Clothes Become Fashion ; 7. When is Fashion? ; 8. When is Fashion Art? ; 9. When is Fashion Design?
Summary: When, how and why do clothes become fashion? Fashion is more than mere clothing. It is a moment of invention, a distillation of desire, a reflection of a zeitgeist. It is also economically relevant relying on an intricate network of manufacture, marketing and retail. Fashion is both medium and message but it does not explain itself. It requires language and images for its global mediation. It develops from the prescience of the designer and is dependent on acceptance by observers and wearers alike. When Clothes Become Fashion explores the structures and strategies which underlie fashion innovation, how fashion is perceived and the point at which clothing is accepted or rejected as fashion. The book provides a clear theoretical framework for understanding the system of fashion - its aesthetic premises, plurality of styles, performative impulses, social qualities and economic conditions.
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Online resource; description from resource and publisher's metadata (viewed on 22 September 2020).

Includes bibliographical references and index.

When, how and why do clothes become fashion? Fashion is more than mere clothing. It is a moment of invention, a distillation of desire, a reflection of a zeitgeist. It is also economically relevant relying on an intricate network of manufacture, marketing and retail. Fashion is both medium and message but it does not explain itself. It requires language and images for its global mediation. It develops from the prescience of the designer and is dependent on acceptance by observers and wearers alike. When Clothes Become Fashion explores the structures and strategies which underlie fashion innovation, how fashion is perceived and the point at which clothing is accepted or rejected as fashion. The book provides a clear theoretical framework for understanding the system of fashion - its aesthetic premises, plurality of styles, performative impulses, social qualities and economic conditions.

Introduction -- Part I. Fashion Theory ; 1. Does Fashion Need a Theory? ; 2. Textiles as Material ; 3. Clothes as Form ; 4. Fashion as System -- Part II. Invention and Innovation ; 5. When is Invention? ; 6. When is Creativity? -- Part III. When Clothes Become Fashion ; 7. When is Fashion? ; 8. When is Fashion Art? ; 9. When is Fashion Design?

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