Transforming type [electronic resource] : new directions in kinetic typography / Barbara Brownie.

Includes bibliographical references and index.

Machine generated contents note: -- Part 1: Mapping the Field: Categories of Kineticism Chapter 1: What is Kineticism? Chapter 2: Global v. Local Perception, and the problem with Global Bias Chapter 3: Local Kineticism and Fluctuating Identity Part 2: Issues in Transforming Typography Chapter 4: Illusory Space: The Page and Screen as a Virtual Environment Chapter 5: Legibility and Asemisis in Fluid Typography Part 3: Case Studies Chapter 6: Fluid Branding: Channel 4 and its imitators Chapter 7: Telling Titles: The credit sequences of Kyle Cooper and his peers Chapter 8: Visual Poetry Conclusion Bibliography Appendix.

"Transforming Type examines kinetic, or moving type, in a range of fields including film, television, typographic animation, and motion graphics, with examples including film and television title sequences, television idents, advertising, interactive poetry and experimental animation. Barbara Brownie addresses different kinds of kineticism and the issues that arise when type transforms itself, challenging the boundaries between type and image. She explores the extent to which existing typography theory can be applied to kinetic media, and attempts to provide a new typology of kinetic typography, enabling readers to define and describe contemporary practice."-- Provided by publisher.

Also issued in print.

Electronic reproduction. London : Bloomsbury Publishing, 2014. Available via World Wide Web. Access limited by licensing agreement. s2014 dcunns