000			03264nam a22003971a 4500
001			bpp09260862
003			UtOrBLW
005			20230309182911.0
006			m d
007			cr un ---uuuua
008			170906s2016 nyu ob 001 0 eng d
020			_a9781474277723 (online)
020			_z9780857855213 (hardback)
020			_z9780857857620 (paperback)
020			_z9781472518491 (electronic book)
020			_z9781474277716 (PDF)
040			_aUtOrBLW _beng _cUtOrBLW
043			_an-us---
050	0	0	_aNK1510 _b.H675 2016
082	0	0	_a745.40973 _223
100	1		_aHouze, Rebecca, _eauthor. _92367
245	1	0	_aNew mythologies in design and culture _h[electronic resource] : _breading signs and symbols in the visual landscape / _cby Rebecca Houze.
260			_aNew York : _bBloomsbury Academic, _c2016.
300			_a1 online resource
504			_aIncludes bibliographical references and index.
505	8		_aMachine generated contents note: -- Acknowledgements -- List of Figures -- Introduction -- 1. Green -- 2. Gateway -- 3. Bull's-Eye! -- 4. I is for Indian -- 5. The False Mirror -- 6. One State Two State, Red State Blue State -- 7. DS -- 8. Sports and Leisure -- 9. The Grid -- Conclusion -- Index.
520			_a"Taking as its point of departure Roland Barthes'classic series of essays, Mythologies, Rebecca Houze presents an exploration of signs and symbols in the visual landscape of postmodernity. In nine chapters Houze considers a range of contemporary phenomena, from the history of sustainability to the meaning of sports and children's building toys. Among the ubiquitous global trademarks she examines are BP, McDonald's, and Nike. What do these icons say to us today? What political and ideological messages are hidden beneath their surfaces? Taking the idea of myth in its broadest sense, the individual case studies employ a variety of analytic methods derived from linguistics, psychoanalysis, anthropology, sociology, and art history. In their eclecticism of approach they demonstrate the interdisciplinarity of design history and design studies. Just as Barthes' meditations on culture concentrated on his native France, New Mythologies is rooted in the author's experience of living and teaching in the United States. Houze's reflections encompass both contemporary American popular culture and the history of American industry, with reference to such foundational figures as Thomas Jefferson and Walt Disney. The collection provides a point of entry into today's complex postmodern or post-postmodern world, and suggests some ways of thinking about its meanings, and the lessons we might learn from it."-- _cProvided by publisher.
530			_aAlso issued in print.
533			_aElectronic reproduction. _bLondon : _cBloomsbury Publishing, _d2014. _nAvailable via World Wide Web. _nAccess limited by licensing agreement. _7s2014 dcunns
650		0	_aCommunication in design _zUnited States. _92368
650		0	_aDesign _xSocial aspects _zUnited States. _92369
650		0	_aSigns and symbols _zUnited States. _92370
776	0		_aOriginal _w(DLC) 2015031688
856	4	0	_uhttp://dx.doi.org/10.5040/9781474277723?locatt=label:secondary_bloomsburyDesignLibrary
975			_aBloomsbury Design Library
999			_c4596 _d4591