000 03205nam a22003731a 4500
001 bpp09260856
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006 m d
007 cr un ---uuuua
008 170906s2012 nyua o 000 0 eng d
020 _a9781474294065 (online)
020 _z9781847888297 (hardback)
020 _z9781847888280 (paperback)
020 _z9781847889171 (electronic book)
040 _aUtOrBLW
_beng
_cUtOrBLW
050 0 0 _aTA174
_b.B7558 2012
082 0 0 _a745.40285
_223
100 1 _aBruton, Dean.
_92450
245 1 0 _aDigital design
_h[electronic resource] :
_ba critical introduction /
_cDean Bruton and Antony Radford.
250 _aEnglish edition.
260 _aLondon ;
_aNew York :
_bBerg,
_c2012.
300 _a1 online resource (xv, 173 p.) :
_bill.
520 _a"Digital media are revolutionising design, both as a tool in design practice and as a way of thinking about design products, processes and systems. Digital Design outlines the rules and patterns that underlie digital media and clearly explains how they improve design outcomes. But Digital Design is about breaking and bending the rules as well as following them. The book reveals how a combination of systematic thinking (understanding and using rules and patterns) and intuitive thinking (adapting and inventing for specific situations) can enhance the work of a digital designer. Written for both experienced and novice designers, Digital Design is superbly illustrated with over 200 black and white and colour images. With its unique combination of analysis and how-to, the book is inspiring for students of visual effects, animation, game, website and architectural design, and product and graphic design in a broader sense."--
_cProvided by publisher.
520 _a"Digital Design: A Critical Introduction provides a much-needed new perspective on designing with digital media. Linking ideas from media theory, generative design and creativity with examples from nature, art, architecture, industrial design, websites, animation and games, it addresses some fundamental questions about creative design with digital media. Featuring original material based on the authors' own research, the book argues that the recognition and understanding of the interplay of the two apparently opposing concepts of rules and contingency supports original thinking, creativity and innovation. Going beyond existing texts on the subject, Digital Design is an accessible primer whose innovative approach transcends the analysis of individual subfields - such as animation, games and website design - yet offers practical help within all of them"--
_cProvided by publisher.
530 _aAlso issued in print.
533 _aElectronic reproduction.
_bLondon :
_cBloomsbury Publishing,
_d2014.
_nAvailable via World Wide Web.
_nAccess limited by licensing agreement.
_7s2014 dcunns
650 0 _aComputer-aided design.
_92451
700 1 _aRadford, Anthony.
_92452
700 1 _aRadford, Antony.
_92453
776 0 _aOriginal
_w(DLC) 2012022582
856 4 0 _uhttp://dx.doi.org/10.5040/9781474294065?locatt=label:secondary_bloomsburyDesignLibrary
975 _aBloomsbury Design Library
999 _c4620
_d4615